Because every fairytale deserves a sequel…
Designing this collection felt like the moment you wake up from a dream — only to realize it’s still happening. After everything that’s led me back to bridal, creating “Twice Upon A Time” wasn’t just a collection for me… it was a love letter to every bride who believed in magic, even when the story paused.
Kerri Carlquist Photography
Hayley's Original Sketches
The Story Behind the Collection
The name “Twice Upon A Time” felt symbolic — a second chapter, a new beginning, and a reminder that fairytales can rewrite themselves.
Each gown in this Spring 2026 Collection carries a whisper of the past — silhouettes and sparkles that longtime Hayley Paige brides will recognize — but with a reimagined energy. Think of it as nostalgia redefined: a modern retelling of the whimsy that started it all.
“It’s about evolution, not reinvention. I didn’t want to erase my history; I wanted to expand it.”
Chard Photography
Palm Beach Campaign
Palm Beach has this pastel energy that feels like a living moodboard. Shooting the campaign there was pure joy. Think: ocean breeze, blush sunsets, and laughter between every frame.
Every look came alive against that backdrop; the gowns shimmered, the details popped, and the story unfolded naturally. During special moments, it felt like the setting itself was saying, “Welcome home.”
The Runway at The Colony Hotel
To close the debut, we took the collection to The Colony Hotel in Palm Beach — a true pink paradise. The runway was an explosion of color, glitter, and joy.
Every gown told a piece of my story — strength in the structure, softness in the tulle, sparkle in the spirit. When that final dress came down the runway, I felt it: this was my second “once upon a time.”
La Via Visual
La Via Visual
La Via Visual
La Via Visual
